Manchester United has announced the rollout of a new, state-of-the-art ticketing system designed to enhance the experience for fans attending matches at Old Trafford. This system, which goes live ahead of the 2024/2025 season, promises to make purchasing and managing tickets easier, more secure, and more efficient.

What’s New?

The new system is a response to feedback from fans and is part of the club’s ongoing commitment to improving fan engagement and the matchday experience. Key features of the new ticketing system include:

1. Digital-Only Tickets: In an effort to streamline the entry process, all tickets will now be digital. Fans will receive their tickets directly to their mobile devices, which can be scanned at the turnstiles for quick and easy entry. This move not only reduces the risk of lost or counterfeit tickets but also aligns with the club’s sustainability goals by reducing paper usage.
2. Resale and Transfer Options: Understanding that plans can change, Manchester United has introduced a new ticket resale and transfer system. Season ticket holders and matchday ticket purchasers who can’t attend a game can now easily transfer their tickets to friends or family or resell them through the official platform. This ensures that more fans have the opportunity to attend games, even when others cannot.
3. Enhanced Security: The new system incorporates advanced security features to protect against fraud and unauthorized access. Each digital ticket is uniquely coded and linked to the buyer’s account, making it difficult for tickets to be duplicated or resold outside the official channels.
4. Simplified Purchasing Process: The new system is designed to make buying tickets as straightforward as possible. Whether purchasing for a single match or multiple games, the process is intuitive and user-friendly, allowing fans to secure their seats with minimal hassle.
5. Personalized Experience: Fans will also benefit from a more personalized experience. The system will remember previous purchases and preferences, making it easier to buy tickets for their preferred seats or sections. Additionally, notifications and updates will keep fans informed about ticket availability and special offers.

Impact on Matchday Experience

With the introduction of this new system, Manchester United aims to reduce queues and waiting times at Old Trafford, allowing fans to enter the stadium smoothly and enjoy the pre-match atmosphere without delays. The club also hopes that the resale and transfer options will encourage more fans to attend games, ensuring that Old Trafford remains filled with passionate supporters for every match.

What Fans Need to Do

Fans are encouraged to download the official Manchester United app, which will be the central hub for managing tickets. Those who prefer not to use the app can still access their tickets via the club’s website. To ensure a smooth transition, Manchester United has provided detailed guides and support to help fans navigate the new system.

As Manchester United continues to innovate and improve the matchday experience, the introduction of this new ticketing system marks a significant step forward. The club’s commitment to its fans remains at the forefront, ensuring that everyone who supports the Red Devils can do so in the most convenient and secure way possible.